Little-Known Watch Brand Offers Conservative Rebuttal to Gillette's 'Best in Men' Campaign

Egard CEO Ilan Srulovicz appeared on Fox & Friends to discuss the spot

In a way unseen since Nike’s controversial Colin Kaepernick campaign last year, P&G shaving brand Gillette all but dominated the cultural conversation last week with “We Believe,” a digital campaign designed to update tagline “The Best a Man Can Get” for a new era by calling on men everywhere to address matters of toxic masculinity.

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