Lintas, FCB, Ketchum look pretty on beauty aids

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

A trio of New York agencies will cash in via increased advertising expenditures by several cosmetics and fragrance companies this spring.
Lintas:N.Y. will handle an advertising blitz behind Maybelline’s rollout of a new “Revitalizing” line of facial products which started shipping last month as well as a new blemish control line.
Maybelline executive vp Cathy Wills said the client will devote $13million to $14-million in advertising and promotion to the new lines.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in