Lincoln Breaks Work

A Hipper Image Is the Goal of Y&R’s Ads
LOS ANGELES–Young & Rubicam is launching a series of TV commercials for Lincoln targeting markets that are traditionally the realm of Lexus and BMW.
The first in a series of five spots began airing nationally late this month. The rest will roll out by the end of the summer. The fundamental goal of the work is to give the line of vehicles a hipper image.
The Media Edge, a division of Y&R, handles media duties for Lincoln Mercury.