This Vest Will Literally Keep Your Nuggets Warm, Says German Food Brand

LikeMeat and 72andSunny Amsterdam create insulated vests for on-the-go snacking

72andSunny Amsterdam find a novel way to promote a new meat-free nugget brand.
72andSunny Amsterdam find a novel way to promote a new meat-free nugget brand. LikeMeat / 72andSunny Amsterdam

When plant-based food brand LikeMeat drops the following tagline—”Apparel to keep your nuggets warm”—that’s exactly what it means. Get your minds out of the gutter, y’all.

@TLStanleyLA terry.stanley@adweek.com T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, meat alternatives, pop culture, challenger brands and creativity.
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