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Weight Watchers Franchisees Get New Ads
DETROIT–Stone, August, Medrich & Co. is shifting the direction of longtime client Weight Watchers’ ads in a new campaign breaking today for franchisees in selected markets. The work is the agency’s first from new creative director Jim Gentry.
While past creative work has focused more on specific promotions, the new ads take a more humorous approach to garnering new customers for the weight-loss franchise, said Kelly Neill, executive vice president of the Troy, Mich.,
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