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LifeWTR Imagines a World Where Half the World's Art Work, Created by Women, Goes Missing

R/GA Chicago helps the brand champion female artists

lifewtr-artists-CONTENT-02-2017 — A new campaign from LifeWTR highlight inspiring female artists. LifeWTR

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There are a lot of female visual artists out there–51 percent to be exact–but their work makes up less than 5 percent of all permanent collections. LifeWTR wants to change that with its “Art By a Woman” campaign.

The brand launched the idea by setting up a wall of empty frames outside New York’s Lincoln Center last month—no artwork in site. But when attendees ventured to the other side of the wall, they found some beautiful pieces, all created by women.