Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Amazon released its Super Bowl 54 spot on Wednesday, which takes a playful look at what life was like #BeforeAlexa—which, for the record, came out in 2014.
The 90-second spot picks up where last week’s teasers left off with the “Alexa, turn down the temperature” gag between comedian Ellen DeGeneres and her wife, actress Portia de Rossi—before launching into a series of historical vignettes featuring assistant-like figures with names that start with A and some nods to current events.
Watch
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in