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LG Electronics USA is aiming to give used clothing a new home in a series of “Second Life” swaps across seven southwest U.S. cities, a response to an Environmental Protection Agency calculation that the average American generates 81 pounds of waste a year.
The home appliance company, in partnership with thrift store chain Round Two, is hitting the road on April 25, traveling from Los Angeles to Texas and back. The roadshow will allow people to trade their unwanted apparel (the suggested donation for participation is two pounds of clothes) for eclectic vintage pieces supplied by Round Two or anything else from the 10,000 pounds of clothing expected to be collected and donated to local organizations.
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