LG Has Been Saying 'Life's Good' for 20 Years. Now, It's Finally Explaining What That Means

Seoul HQ opens up about bringing its philosophy to American consumers

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Twenty years ago, Times Square swelled with millions of tourists who’d flocked to New York to start their holiday shopping and marvel at 161 megawatts’ worth of electronic billboards. The world’s leading brands had all paid top dollar for a piece of this spectacle and, several stories above the sidewalk, they vied for attention: Toyota, Budweiser, Pizza Hut, Wachovia, NBC and scores of other household names.

Then, on the night of Dec. 17, 2003, a newcomer joined the lineup, flashing to life on a 50-foot-tall LED screen: LG Electronics.



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