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LOS ANGELES Lexus has named independent Walton/Isaacson to handle its African-American creative and media chores following a review.
The Beverly Hills, Calif.-based shop recently developed marketing promotions for Burger King featuring Diddy, and it also handles minority advertising for Right Gin, Pepsi, Maytag and Axe body spray, among others.
The Torrance, Calif-based division of Toyota spent $300 million on U.S. advertising in 2006, and $100 million through May of this year, per Nielsen Monitor-Plus. Its African-American outlay could not immediately be determined, nor could the other participants in the review.
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