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Levi’s launched a new spot from agency FCB West celebrating diversity through a well-choreographed look at different cultures.
The brand shared in a blog post that its “core beliefs are rooted in empathy and courage.” The brand’s new “Circle” ads summarizes its message, “We are all connected. We are more alike than different. And our differences only make us stronger.”
The spot initially delivers that message implicitly, through the power of dance across a variety of cultures.