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WASHINGTON Over at the Discovery Channel, marketing plans are being drawn up for the Oct. 4 launch of Last One Standing. In it, six athletes immerse themselves in remote tribal cultures, learning, among other sporting games, how to whack each other’s shins with sticks (the winner of that one is the last player on his feet).

Although marketing details are still being worked out, what’s known is the target demo (men 18-49 who like sports, cars and women) and that the plan will focus on the immersion of the three American and three English athletes into remote tribal cultures.

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