Lessons Learned From Fyre Festival’s Mishandling of Influencer Marketing

Micro-influencers offer an opportunity to grab consumer attention in a seemingly more genuine way

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A hot topic lately is the dueling Fyre Festival documentaries. Regardless of whether you prefer Netflix’s portrayal or Hulu’s sinister narrative, one thing both cover is the role that influencers played in unknowingly perpetuating the lie.

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