Juliette Leavey Opinion Contributor Juliette Leavey is an associate director of digital strategy at Deutsch, where she works on Busch and PNC Bank. She joined from 360i, where she led the social strategy practice and worked across as many brands as she could get her hands on, from Absolut to Nat Geo to Bose and beyond. Voice How These 5 Netflix Shows Can Influence Your Brand’s IGTV Strategy It’s an entirely new approach to social videos. Voice If Social Platforms Were Game of Thrones Characters, Here’s Who’s Closest to Claiming the Iron Throne Naturally, Twitter is Tyrion Lannister. Voice KonMari Your Social Strategy and Say Goodbye to Everything That Doesn’t Spark ROI Joy Remember to thank all discarded tactics that no longer serve you. Voice Lessons Learned From Fyre Festival’s Mishandling of Influencer Marketing Micro-influencers offer an opportunity to grab consumer attention in a seemingly more genuine way.