Less Than Dynamic

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NEW YORK At the second annual Advertising in Games Forum in New York last year, Mitch Davis, then CEO of in-game ad vendor Massive Inc., proclaimed videogame advertising had “passed the tipping point.” He predicted that the space—which rang up $70 million to $80 million per year at the time—would swell to an impressive $2 billion by the end of the decade.

Among the game developers, ad execs and analysts gathered there, the excitement was palpable.

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