Burnett Has Its Own 'Saatchi 17' Problem

Staffers set up new shop with hope of Kellogg's business

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Call them the “Burnett 8.”

In a situation reminiscent to the “Saatchi 17,” a group of agency General Mills’ staffers who walked out in 2005 with the expectation of working for their cereal client elsewhere, last Friday eight Leo Burnett staffers with Kellogg's experience left to start their own agency. In a court injunction filed against them by Burnett, the Chicago agency alleges the renegade group are in line for a multimillion-dollar Kellogg's CRM project which they worked on at Burnett and its marketing services arm, Arc—and that's not okay, since their departure would essentially force the client's hand.



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