It's (Mostly) Official: Lego Is the World's Most Loved Brand

These are the practices that lead consumers to feel affection for companies


Scholars and philosophers throughout the ages have maintained that love is an emotion beyond measure. But what about brand love—the affection that consumers feel for the goods and services they can buy? That emotion, apparently, will readily submit to science.

Case in point: Social analytics firm Talkwalker has just released its list of the world’s most loved brands. At the top of the roster: Lego, the toy that sells seven sets a second and has made enough of those multicolored interlocking bricks for every person on planet Earth to have 80 of them.

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