Legendary Nike Designer Tinker Hatfield Gave Away the Shoes on His Feet at SXSW

Teasing a new sneaker was 'marketing at a very high level'

Hatfield talked about his career, including meeting Michael Jordan, during a panel discussion. Getty Images

Tinker Hatfield, the legendary designer known for Nike’s Air Max and Air Jordans, got South by Southwest festivalgoers to wave their Nikes in the air and clamor for his attention on Sunday afternoon.

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@KristinaMonllos kristina.monllos@adweek.com Kristina Monllos is a senior editor for Adweek.