Legendary Nike Designer Tinker Hatfield Gave Away the Shoes on His Feet at SXSW

Teasing a new sneaker was 'marketing at a very high level'

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Tinker Hatfield, the legendary designer known for Nike’s Air Max and Air Jordans, got South by Southwest festivalgoers to wave their Nikes in the air and clamor for his attention on Sunday afternoon.

Hatfield had taken off his sneakers and was promising to give them to an attendee. Along with perfectly showcasing the love for the Nike brand he has helped drive, Hatfield was debuting a new pair of Nike’s that have yet to be announced.

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