Legacy Turns Focus to Chemicals in New 'Truth' Ads

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A large rat crawls out of a New York City subway station, gasping for breath. As startled pedestrians watch, he collapses on the sidewalk. A sign in his paws reads: “There’s cyanide in cigarette smoke. Same as in rat poison.”

“Ratman” is one of three new spots from Arnold in Boston and Crispin Porter + Bogusky in Miami for the American Legacy Foun dation’s anti-smoking campaign, “Truth.”

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