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Legacy Swimwear Brands Step Up Sustainability Efforts to Compete With DTCs

These goals can be a competitive advantage

Fast fashion hasn't always been known for being sustainable, but that's changing amongst legacy brands as they compete with DTCs.Victoria's Secret
By Kaleigh Moore

May 6, 2019

As legacy brands continue to fight against the upstart DTC brands, the swimwear industry is looking to sustainability as its hot new fashion trend.

Kaleigh Moore

Freelance writer specializing in retail, eCommerce, and related SaaS.

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