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As legacy brands continue to fight against the upstart DTC brands, the swimwear industry is looking to sustainability as its hot new fashion trend.
Swimwear is becoming an increasingly lucrative vertical in the fashion industry, averaging about $4.6 billion in sales in 2018, according to NPD Group’s Consumer Tracking Service. And it’s a growing market, too: Research from Mordor Intelligence shows global swimwear sales are projected to achieve an annual growth rate of as much as 6.6%