Legacy Spots Unearth SCUM

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The American Leg acy Foundation today unveils an approximately $30 million campaign that literally raises the curtain on more of Big Tobacco’s alleged misdeeds. Included in the “Orange Curtain” effort is a spot that focuses on an R.J. Reynolds marketing plan from the mid-1990s that purportedly targeted gay and homeless people.

Arnold in Boston and Crispin Porter + Bogus ky in Miami worked on each of the three new 30-second spots to gether.

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