LeBron's Brand Shifts to 'the Good Guy' and Cash Windfall Awaits

Could mean $50 million to Cleveland franchise

In the first hour today after LeBron James revealed he was going back to play for the Cleveland Cavaliers, the development was mentioned on Twitter 1.44 million times, per Kontera. Underscoring the popularity of the move, the social data company's emailed report appropriately utilized the subject line: "He's the Good Guy, This Time."

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