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LeBron James is ready to get back to work.
Actually, he’s been ready since his Cleveland Cavaliers lost the NBA title to the Golden State Warriors in June. Tonight, he’s back on the court.
To celebrate the four-time league MVP and three-time champion’s return, Nike Basketball unleashed a 60-second spot from Portland, Ore., creative shop Must Be Something that weaves together lovely voiceover work from actor Idris Elba with existing footage from NBA games, events and James’ own Instagram.
See the spot here:
“LeBron has always been the lion, King James,” said Andrew Schafer, CFO, president, account director, producer and strategist for Must Be Something.
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