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Inspiration for the next great ad can truly come from anywhere. Just ask Reese’s Peanut Butter Cups and creative agency Anomaly Toronto.
For the popular candy brand’s latest campaign, the creative team chose not to center on the candy itself. Instead, the out-of-home effort spotlights the candy’s famous pleated paper wrapper.
Some may wonder where the brand got the bright idea to leave the actual product out of its own marketing. The answer is: LeBron James’ Instagram.
Last August, the NBA icon took to his Instagram Stories after spotting a meme that pokes fun at his thinning hair.
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