Anomaly Takes Over Coke Business From Wieden + Kennedy

The MDC Partners agency will handle the brand’s creative output moving forward

Experience ADWEEK House at Cannes, June 16-19. We’re celebrating 45 years of reporting with Now and Next—a creative opportunity for brands to define who they are and their future in the industry. Register .

Anomaly has won creative duties for Coke in the U.S., marking the agency’s latest piece of business from Coca-Cola, according to two sources familiar with the matter.

The agency, owned by MDC Partners, won the Diet Coke account from Droga5 in 2016. The following year, it picked up Minute Maid, ending the orange juice brand’s longtime partnership with Doner. Moving forward, it will work on Coca-Cola’s classic Coke brand as well.

The move ends Wieden + Kennedy Portland’s partnership with Coke, which won the brand 15 years ago.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in