Leagas Lands $60 Mil. Launch of Virgin Cell Service

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SAN FRANCISCO–Leagas Delaney in San Francisco has been tapped to launch Virgin Mobile USA?s cellular service in the U.S., an account worth an estimated
$60 million, sources said.

In January, the business was awarded to Lowe Lintas & Partners, here, but that shop closed five months later and Virgin Mobile executives quickly renewed their search for an agency.

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