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Urban One, a media company focused on African-American audiences, is suing IPG-owned media agency UM, which is accused of misleading and defrauding the plaintiff through ad buys made on behalf of the U.S. Army as part of a minority recruitment push.
The suit, filed late last week in the U.S. District Court for the District of Maryland, states that UM (named in the filing as Universal McCann Worldwide) “conspired to defraud and mislead” Urban One by way of what the plaintiff calls a “sham buying agent”: Penn, Good & Associates or PGA (now known as Penngood).
Urban
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