On the Launch Pad With Hatch

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Harris Drury Cohen has introduced Hatch, a service designed to bring short-term marketing firepower to bear in support of fledgling companies and new product launches.

According to Stan Harris, creative partner at the Fort Lauderdale, Fla., agency, Hatch’s intensity and duration distinguish it from other incubators; it is a 60-day program that, for example, can prepare a startup for an initial public offering or launch a new product for an established brand.

“This is exactly the kind of intense help these new companies and new products need,” said Harris.

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