Airbnb's New Marketing Strategy Takes the Surprise Out of Your Stay

With AI photo tours, revamped ratings and global rankings, the brand is setting guest expectations and encouraging host involvement

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Unexpected quirks one Airbnb guest considers a property’s delightful eccentricities might drive another straight to a hotel chain’s loyalty program for the rest of their traveling existence.

A door doesn’t quite pull shut. A second living room is actually a futon in a foyer. The pictured driveway has no parking for guests. Airbnb’s more than 7 million homes are unique, but customers have discovered they’re not always as advertised.

“People often describe checking into an Airbnb as a ‘moment of truth’—when you find out if the home you booked meets your expectations,” said Brian Chesky, Airbnb co-founder and CEO.

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