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Here's everything you need to know about the last 24 hours in advertising, in case you blinked.
Buzzing on Adweek:
- Publicis Groupe acquired Sapient in a $3.7 billion deal, and some industry players are shocked. Publicis says the deal will help make the holding company a leader in advertising technology.
- GoPro and Taylor Swift became the butt of Saturday Night Live skits. SNL created two parody ads, proving once again it knows how to make a timely joke.
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