The Last 24 Hours in Advertising: Tuesday Nov. 4, 2014

Publicis Groupe buys Sapient for $3.7 billion

Here's everything you need to know about the last 24 hours in advertising, in case you blinked.

Buzzing on Adweek:

Around the Web:

  • Here's what analysts think about Publicis' $3.7 billion decision to acquire Sapient. Basically, most find the deal surprising and say it's not the most strategic move. (WSJ CMO)
  • Target has a new mascot thanks to social media followers, and he's not as fluffy and adorable as Bullseye, the bull terrier. Target's teenage fans crowned Alex, a random employee, the new face of the company and the inspiration for plenty new memes. (Fast Company)
  • Throw on a striped sweater, turn on your webcam and get ready for an awesome new interactive online campaign brought to you by Gap. Gap's interactive gift guide turns an ordinary striped sweater into your very own musical instrument. (Digiday)
  • Don't be surprised if the next book you read is proudly sponsored by a brand like Sweet'N Low. The company just spent a whopping $1.3 million to be name-dropped more than once in the e-book Find Me, I'm Yours by Hillary Carlip. (The New York Times)
  • The ad industry thinks it has an answer to the massive online ad fraud problem: a brand new group called TAG. TAG, or the Trustworthy Accountability Group, was collectively created by the American Association of Advertising Agencies, the Association of National Advertisers and the Interactive Advertising Bureau, and its sole purpose is to tackle online ad fraud. (WSJ CMO)
  • This new spot from Footlocker will make you feel incredibly lazy for sitting on the couch eating Chinese food all weekend. MOFILM tells the inspiring story of one man who loves to run, even with a prosthetic leg. And when he tells you to get up and run, you'll get up and run. (Agency Spy)
  • More and more brands are telling Victoria's Secret just how much they hate the lingerie company's "Perfect Body" campaign. JD Williams, a plus-size women's clothing company from the U.K., launched its very own "Perfectly Imperfect" campaign to promote women of all sizes. (Brand Republic)
  • McDonald's wasn't digging the slogan "Lovin' Beats Hatin" either, so all the Internet haters can stop complaining now. The company is reportedly working to trademark the slogans "Lovin' > Hatin" and "Lovin' Is Greater Than Hatin." (Businessweek)

Industry Shake-ups:

  • DDB Chicago hired Jack Perone as its Chief Strategy Officer. Perone joins DDB from JWT where he served as vice president-director of strategic planning. (Agency Spy)
  • Jonathan Zajdman, formerly a senior visual designer for Gap's digital communications, joins M&C Saatchi Mobile as art director.