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LOS ANGELES Seeking to add some “authenticity” to its commercials in the age of computer-generated special effects, Land Rover today breaks a television spot showing the LR3 loaded aboard a Hercules C-130 transport plane and “navigating” a journey from Nice, France, to the isle of Corsica.
The 30-second teaser from WPP Group’s Young & Rubicam Brands, Irvine, Calif., is designed to drive viewers to a three-minute Web documentary about the feat, said Anthony DiBiase, executive creative director.
“Considering
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