Land O'Lakes Taps Harley Davidson's Former Top Marketer as CMO

Heather Malenshek joins after the brand retired its Native American mascot

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

Heather Malenshek will move on from her own Milwaukee consultancy to Minneapolis-based Land O’Lakes, joining as its chief marketing officer effective Sept. 8.

“Heather possesses a sterling record of unparalleled success in designing and implementing marketing strategies for companies and organizations, and driving business growth,” said Beth Ford, president and CEO of Land O’Lakes in a statement. “I am looking forward to seeing the creativity she has exhibited put to work for Land O’Lakes.”

As the dairy brand’s head of marketing, Malenshek will oversee b-to-c and b-to-b branding strategy, and will be responsible for building marketing competencies throughout the entire company.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in