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For its newest campaign, Dom Pérignon partnered with Lady Gaga to build out an entirely new branding experience for its rosé champagne—complete with an otherworldly film and limited-edition bottles.
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To launch the partnership, the pop star, actor and activist worked with fashion photographer Nick Knight to build out the aesthetic of the brand through a minute-long film that invites fans into the “Queendom.” The kaleidoscope-like imagery and dramatic score screams Gaga—but with a touch of Versailles.
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