An L.A. Agency's Grassroots Drought Initiative Has Grown Into a Citywide Campaign

Omelet and mayor's office create 'Save the Drop'

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

As California's drought continues to worsen, the city of Los Angeles has turned to a local ad agency to help change residents' water habits.

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