Brand Marketing

An L.A. Agency’s Grassroots Drought Initiative Has Grown Into a Citywide Campaign

Omelet and mayor's office create 'Save the Drop'

By Noreen O'Leary

April 24, 2015

As California's drought continues to worsen, the city of Los Angeles has turned to a local ad agency to help change residents' water habits.

Noreen O'Leary
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