Kyocera Mita Puts Friendly Face on New Branding Effort

Kyocera Mita will more than double its ad spending this year behind a campaign from Seiter & Miller that aims to raise the office-equipment brand’s profile in a field crowded by much larger rivals.

The New York agency’s TV and print effort seeks to establish Fairfield, N.J.-based Kyocera Mita as a personal and ecologically aware copier and printer company with the tagline, “We’re people friendly.”