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Search consultant Select Resources International has expanded its media review capabilities by hiring media maven Cheryl Kroyer.
Kroyer joined the Los Angeles consultancy earlier this month as a senior partner. Using her 25 years of media experience, Kroyer will head up SRI’s media searches, as well as its overall media consulting services.
“As media becomes more fragmented, complex and expensive more marketers are asking for help in determining their best options,” said SRI president and chief executive officer Mike Agate.
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