Kraft’s Popular Mac and Cheese Dinner Is Officially Changing Its Name to ‘KD’ in Canada

National nickname catches on

Quick—when's the last time you had a little KD for dinner? Don't know? Of course you do. KD stands for Kraft Dinner, which is actually Kraft Macaroni & Cheese, which is formally Kraft Macaroni & Cheese Dinner—or, if you're American, just mac and cheese. Confused? Read on.

@UpperEastRob Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.