Brand Marketing

Kraft’s Popular Mac and Cheese Dinner Is Officially Changing Its Name to ‘KD’ in Canada

National nickname catches on

By Robert Klara

July 31, 2015

Quick—when's the last time you had a little KD for dinner? Don't know? Of course you do. KD stands for Kraft Dinner, which is actually Kraft Macaroni & Cheese, which is formally Kraft Macaroni & Cheese Dinner—or, if you're American, just mac and cheese. Confused? Read on.

Robert Klara
@UpperEastRob robert.klara@adweek.com Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.
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