Kraft, Hershey, McDonald's Gear Up for 'Night at the Museum'

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Twentieth Century Fox aims squarely at the family with promotions around Night at the Museum: Battle of the Smithsonian. The film studio is drawing in Kraft, Post cereals, Hershey and tourism board Destination D.C., with multiple contests that give trips to the nation’s capital and sleepovers in the vaunted museum.

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