Kraft Heinz’s long-awaited collaboration with Grammy Award-winning hip-hop producer Mustard has finally arrived.
After appointing the producer as its chief “mustard” officer in February, the brand released a limited-edition “smoky-and-sweet chipotle honey mustard” flavor—remixed by Mustard himself. The sauce is fittingly called Heinz MUSTAAAAAARD.
From today through July 14, fans can try the new condiment at Buffalo Wild Wings locations nationwide, ahead of its release at retailers such as Walmart, Target, and Amazon.
“Heinz Mustard has always been the base and most important ingredient of my grilling secret weapons,” said Mustard, whose full name is Dijon McFarlane, in a statement.
UNLOCK FULL ACCESS
Subscribe and get full access to the news, insights, and expertise that keep industry professionals ahead of the curve.
VIEW ALL SUBSCRIPTION OPTIONS
