Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
For Charlotte Cho, co-founder of Soko Glam, a Korean beauty and skin-care ecommerce company, skin care is personal—and that’s not just because she helped make the infamous Korean 10-step skin-care routine mainstream in the U.S. or literally wrote the book about it.
Between Soko Glam, running the accompanying educational skin-care website The Klog and rolling out her own skin-care brand called Then I Met You, Cho knows what consumers are looking for in skin care. So she developed Soko Glam’s first pop-up experience, Soko House.
The pop-up, which opened today and runs through Aug.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in