Kohl's and Yoplait Each Devoted Nearly $2.7 Million to Placing New Ads Last Week

Reality and competition shows accounted for about 25% of spending

With a new school year on the horizon and several reality and competition shows airing, last week saw a slight increase in the amount advertisers spent to place new ads on national broadcasts. A total of 580 advertisers spent just under $80 million on such placement, according to Kantar Media.

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