Knowledge Is Power When It Comes to Technological Innovation

And speed is key to understanding it before competitors

Illustration of technology
While it’s true that 'knowledge is power,' the true power comes from the speed with which you can create information asymmetry in a transactional environment. Getty Images

The speed of information is directly equated to economic success. If you learn something before your competitor does and you have the tools to make the knowledge actionable, you are almost always going to profit from it. So, while it’s true that “knowledge is power,” the true power comes from the speed with which you can create information asymmetry in a transactional environment. This is the goal of our new online innovation briefings.

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@shellypalmer Adweek opinion contributor Shelly Palmer is CEO of The Palmer Group, a strategic advisory, technology solutions and business development practice focused at the nexus of media and marketing with a special emphasis on machine learning and data-driven decision-making.
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