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Knix, a fast-growing intimate apparel brand, has been rattling the cage of conventional players in the category since it debuted in 2013.
In a new TV campaign, Knix sets its disruptive mission to music, featuring its size-inclusive underwear on diverse models and a banger straight out of the early aughts called “Blood, Sweat & Pee (Nothing to Hide).”
The commercial touts a Leakproof line that protects its wearers during menstruation, sweating and bladder leaks, a problem noted by 1 in 4 women.
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