Klues: Buying Must Escape 'Commodity' Label

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NEW YORK Starcom MediaVest Group CEO Jack Klues proclaimed today that “buying is the new black,” among the critical services that media agencies provide to their clients. Planning and consumer insights of course remain vital, he said, but “in the future the new art of the deal will require a powerful buying function, able to activate across a full spectrum of opportunities.”

Klues,

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