Kiton Takes a Spin With Formula 1 Driver

Alexander Rossi to appear in minute-long short for the Italian label

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If you’ve ever seen paparazzi shots of Jay-Z or Kanye West and wondered what brand makes those flashy Italian threads they’re sporting, the name is Kiton. The rarified Neapolitan fashion label (which asks $6,795 for a two-button sport coat) has long hung in the closets of the rich and famous, giving it the kind of earned-media cachet that floats above the paid-endorsement world.

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