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Kim Kardashian is a brand in her own right.
Typically, her intrinsic star quality lifts the companies and products she celebrates. But finance, along with healthcare, is an area where her beaming spotlight shines a harsh glare. And in the case of her promotion of crypto company EthereumMax, Kardashian appeared to cross a line with federal regulators.
Kardashian has settled with the SEC, shelling out a $1.26 million fine for failing to publicly disclose that she was paid for promoting the crypto firm.