Killing Good Work

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During my 16 years in advertising, I’ve heard a lot of words—some good, some bad, the rest unfit to print. But of all the words I’ve heard, the two I’ve heard more than any others are, “Great work.”

I’ve heard them uttered by planners in status meetings, proclaimed by account directors in new-business pitches, slurred by creatives in sundry watering holes.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

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