Kicking the Figs out of Fig Newtons

How Nabisco solved its fruit filling identity crisis

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Did you know that Fig Newtons have been around for 123 years?

Wait, scratch that. Fig Newtons were actually around for 121 years, and Newtons—just Newtons—have been around for two years. Confused? We should explain.

Snack foods are one of those magical categories that have this way of sticking around a long time. Twinkies have been with us since 1930. Oreos go all the way back to 1912. And Fig Newtons made their debut in 1891.

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