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Kia, whose hilarious 2016 Super Bowl ad featured Christopher Walken’s tour of his “Walken Closet,” is returning to the Big Game this year. The ad, from agency of record David&Goliath, will promote the 2017 Niro.
No word yet on the spot’s creative, which marks David&Goliath’s eighth consecutive Super Bowl ad for Kia. Last year’s ads had Walken likening the Kia Optima to a brightly colored sock in a closet full of beige clothing. In 2015, the brand featured Pierce Brosnan in its Super Bowl spot for the Kia Sorento.
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