Kia Enlists Beavis for Marketing

LOS ANGELES Ian Beavis has been named vice president of marketing at Kia Motors America, the company confirmed on Thursday.

Beavis, 52, who joins the company on May 17, was not immediately available for comment.

KMA, headquartered in Irvine, Calif., spent $280 million advertising in 2004, according to Nielsen Monitor-Plus. Last December, independent davidandgoliath, Los Angeles, successfully defended the creative account in a review.

Beavis, former svp of marketing and product planning at Mitsubishi Motors North America in Cypress, Calif., left the embattled automaker in December 2004, triggering a series of executive changes. Beavis has been consulting both within and outside the industry since his departure from Mitsubishi.

“He brings a wealth of marketing and advertising expertise to this position,” said client CEO Peter Butterfield. Beavis fills an open position.

Beavis is the former president and CEO of Interpublic Group’s Foote Cone & Belding in San Francisco, and a former president of FCB, Seattle. A native Australian, Beavis started as advertising manager for Ford Motor Co. in Melbourne. He then moved to DMB&B, Melbourne, on Toyota, and later worked for Publicis Groupe’s Saatchi & Saatchi in Los Angeles, Sydney, Australia, and Toronto, before moving back to the client side at Ford as marketing communications manager for Lincoln Mercury in Detroit. Before FCB, hewas at Bozell, Detroit, running DCX Asia Pacific as svp and group account director.

This story updates an item posted on May 11 with Kia’s confirmation and additional details of Beavis’ hire.